coolandmore.com

BMW Group closed 2010 with the second best result ever achieved sales: 1,461,166 units, representing a growth of 13.6% compared to 2009 (1.286 million). Specifically, BMW has sold 1,224,280 vehicles (+14.6%). The 5 Series and X1 were very well received in the markets: the debut of the first contributed to rising sales of the model to 22.6% with 211,968 units delivered. The X1, in his first full year of marketing was chosen by 99,990. Demand remains high for 7 Series (+24.9% to 65,814 units) and all models have X-drive. In particular, increased sales of X5 (+15% to 102,178 units) and X6, which affects 46,404 share with a +11.4%.

Significant increase in the Mini with 234,175 cars sold amounted to +8.1% (from 216,538). The market for the brand has been propelled in part by the new Countryman (14,337 units) of the recent marketing by the Mini hatch (+3.9% to 155,841 units) and its convertible version (+15.5% to 32,680 units). Sales increased in all markets, the biggest is still the U.S. with 45,644 cars, followed by the UK with 44,514 and 31,472 German. Rolls Royce is the confirmed leader of the ultra-luxury segment with 2,711 units delivered well, representing a growth of 170.6%. Driving force for this success and no doubt the Ghost.

The BMW Group Germany remains the largest market with 266,009 units sold and a +3.1%. BMW is even the only premium brand to have increased sales in this market. Closely followed the U.S. with 265,757 units (+9.9%). Significant growth in China, 168,998 (+86.7%), UK with 157,312 units and a +13.6%. Good data from Russia (+26.7% to 21,585 units), South Korea (+74.7% to 19,222 units), Brazil (+54.5% and 9886) and India (+72.6 and 6,246 units).